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Marketing Strategy & Planning

To stay in business, every business needs to convert prospects to closed sales. How a company markets to potential customers is a marketing
strategy. A company may have more than one strategy in place at any given time, using various marketing platforms — including networking,
digital media and traditional print advertising. Plan your marketing strategies so that you can evaluate the successful campaigns and build
upon them, while adjusting or stopping unsuccessful ones.

  • Situation Analysis

  • Define the Ideal Customer

  • Establish Marketing Goals

  • Select Marketing Tools

  • Budget Funds

Brand Strategy

Your brand is more than your logo, name or slogan — it’s the entire experience your prospects and customers have with your company, product or service.

Your brand strategy defines what you stand for, a promise you make, and the personality you convey. And while it includes your logo, color palette and slogan, those are only creative elements that convey your brand. Instead, your brand lives in every day-to-day interaction you have with your market:

  • The images you convey
  • The messages you deliver on your website, proposals and campaigns
  • The way your employees interact with customers
  • A customer’s opinion of you versus your competition

Internet Marketing

If you're not using internet marketing to market your business you should be. An online presence is crucial to helping potential clients and customer find your business – even if your business is small and local.

As of October 2018 almost 4.2 billion people were active internet users and 3.4 billion were social media users (Statista). China, India and the United States rank ahead all other countries in terms of internet users. This gives a marketer an unprecedented number of customers to reach with product and service offerings, available 24 hours a day, seven days a week.

Consumer insights

Traditionally, market researchers would conduct surveys to find out who customers are and what they want. But B2C market researchers today have
access to data that allows a faster, more direct line to their customer bases. Here are some key pieces of advice from research disruptors who
are revolutionizing the way retail brands understand their customers.

Insight communities are different from traditional market research teams because they’re made up of a cross section of customers, employees, shareholders, and more–people who have a stake in your company in a variety of ways. Ongoing feedback from even a small community like this
can yield a far greater ROI than surveying thousands of consumers the old fashioned way.

Viral Marketing Campaigns

Viral marketing is when someone creates video or visual content that resonates with their target audience. That content is shared to the
point that it spreads like wildfire, or goes viral. When a marketing campaign goes viral, a company’s sales, engagement, and brand awareness can increase dramatically.

Have you heard of him before? Yes, he’s “The Most Interesting Man in the World”— a fictional character that drinks Dos Equis beer and stars in
the company’s viral commercials.

Mobile Marketing

Are you reading this post from a mobile device? I’m certain, considering that 80% of internet users own a smartphone.

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or
other mobile devices, via websites, email, SMS and MMS, social media, and apps.

Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it's all accessible through a small mobile screen. Consider:

Effective mobile advertising means understanding your mobile audience, designing content with mobile platforms in mind, and making strategic use of SMS/MMS marketing and mobile apps.

Be Responsive

Be Responsive

Your marketing strategy affects the way you run your entire business,
so it should be planned and developed in consultation with your team.
It is a wide-reaching and comprehensive strategic planning tool that:

  • describes your business and its products and services
  • explains the position and role of your products and services in the market
  • profiles your customers and your competition
  • identifies the marketing tactics you will use
  • allows you to build a marketing plan and measure its effectiveness.

A
marketing strategy sets the overall direction and goals for your
marketing, and is therefore different from a marketing plan, which
outlines the specific actions you will take to implement your marketing
strategy. Your marketing strategy could be developed for the next few
years, while your marketing plan usually describes tactics to be
achieved in the current year.

Clients Love

You will get growing of loyalty of your clients

Supporting

Monitoring of your advertising company 7 day at week

Years Of Experience

Monitoring of your advertising company 7 day at week

Result Driven

All power of internet and trade marketing for your business

Do You Want To Work With Us?

Ultimate Flexibility

Do you have a website and think its useless or maybe you find it useful but do not know how to increase visitors on your website ?

Call us today and we will be happy to give you a report and marketing plan. ! Today, right now call us.

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Contact us

and we will call you back

Let us know details about your project and we will prepare a strategy for you!

+264 81 6731 327
info@cylon-webdev.com
Windhoek Namibia
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